You’ll have the choice to opt in to Kobo Plus, Kobo’s subscription-based service for readers. Kobo offers higher royalties on box sets than Amazon. And you can reasonably expect to charge 60% of list price. (Apple Books offers the same.) See Kobo’s “What Will My Earnings Be?” page for more details on ebook and audiobook payments. Kobo pays authors high royalties (70 percent) for ebooks and high visibility for ebook box sets sold exclusively on Kobo. In 2020 Kobo become Booktopia’s exclusive digital reading partner and began providing eBooks, audiobooks, and ereaders to Booktopia’s Australian customers. Kobo’s worldwide market share is increasing. If that describes your books, you need Kobo!Īccording to a 2019–20 PublishDrive report Kobo has almost 25 percent of the Canadian ebook market, with 14.4 percent going to Apple Books. According to Kobo Writing Life Podcast #294, romance and thrillers are the most-read genres. Kobo is an ideal way to reach avid fiction readers, especially Canadians. And while Amazon may be the dominant player in the US and UK, it is far from that in other countries. You can reach readers in up to 190 countries worldwide, far more than Apple Books. #237 – Master KWL Promotions with Kobo Strategist Shayna Krishnasamy / Mar 9, 2021 #294 – How to Become a Bestseller on Kobo / Jun 21, 2022 #300 – The Journey of an eBook with the KWL Team / Sep 13, 2022 I highly recommend the following episodes for authors looking for tips on the Kobo Writing Life platform: Kobo also offers the Kobo Writing Life podcast, one of the best podcasts for authors. Kobo Writing Life Podcast (and it’s best episodes) Kobo Plus requires no author exclusivity, and unlike other self-publishing retailers, Kobo Plus pays authors from a shared pool based on minutes read by readers in each given country. Through Kobo Writing Life or through an aggregator (distributor), ebook and audiobook authors can make their books available on Kobo, and Kobo Plus. Kobo Plus books can only be read on Kobo devices or the Kobo app. Kobo also offers a monthly subscription-based service- Kobo Plus.Īs of 2023, Kobo Plus is available to subscribers in the US, the UK, Canada, Australia, New Zealand, Portugal, Italy, France, and the Netherlands. Kobo has localized store fronts in 40 countries and 25 retail partners. Kobo, an anagram for “book,” is a Toronto-based retailer of eReaders like the Kobo Libra 2, the Kobo Elipsa, and the Kobo Sage, and is a retailer and distributor of ebooks and audiobooks to a global market. I hope this will help indie ebook authors and others interested in Kobo who are wondering “Should I self-publish to Kobo?” and that it will help people weigh how to publish and sell books on Kobo-whether directly or through, say, IngramSpark or Draft2Digital, for example.Ī note: I use “aggregator” and “distributor” interchangeably to refer to a company that is the author’s intermediary by making an ebook available for download from an online retailer on behalf of the author, in exchange for a cut of the author’s sales (typically 10 or 15 percent) or a monthly fee. self-publishing that same ebook using an aggregator / distributor that will then list it on Kobo for you. Here we consider the pros and cons of Kobo and the pros and cons of self-publishing an ebook on Kobo directly vs. ) What this author resource is about and who it’s for ( H ere’s a direct link to Kobo Writing Life for Authors. On “going wide,” there’s a great book, Wide for the Win, that I highly recommend, by an author who sells thousands of books on Kobo, to boot. Self-publishing an ebook to Kobo and its many partners worldwide-either directly through Kobo Writing Life, or through a distributor / aggregator may be worth considering. Far from it.įor some authors looking to “go wide”-that is, to reach a wider audience by publishing and selling books on more than just Amazon, While Amazon KDP is the major player in the US, it is not the only option, and, as you’ll soon learn, Amazon is not the biggest name everywhere in the world.
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